88 / The intricacies of crypto marketing. Guest Diana Dai shares her journey from studying journalism to working in prominent crypto platforms, emphasizing the significance of networking at conferences and showcasing genuine passion. She describes her proactive approach to her role at Binance and offers insights into the art of extreme pitching. The episode discusses the different facets of marketing and the distinction between marketing, user growth, and branding. It touches on how NFTs could potentially compensate creators when their work is used in large-scale algorithms and the impending shift towards data monetization. The session concludes with the crypto pitch challenge and discussions on data in the crypto realm.
Study: journalism, pick a conference/interview London FinTech week
At the event, got interviews, gave high quotes, got the job
2021 first year in the US and getting into crypto since 2018
Started at a DAO project
Then to Binance Live, Binance Feed, and then affiliate program
How to build your crypto marketing career:
Do conferences, do spaces, pour your heart out, and show your
Getting her role at Binance, just reached out and asked from Live beta program, only experience CMO in one project
Explore extreme pitching (hop on one high heel or search for a credit card while pitching)
How to explore projects
In small projects, your voice is heard, the project is leveraged on you, take to the clouds or into the ground
Projects fail, that’s not the point, learn to be strong
Warning sign for a project: when you have to keep pitching investors (out of resources and not closing), if “doing something” is the goal (as opposed to helping investor make money), leadership squabbles at the brink of success
Memorable Will Quotes
What is disagreement? Two people in the room.
What is politics? Three people in the room.
Marketing content
Marketing, user growth and branding are all different
